The African footwear industry is growing immensely, and with stylish, affordable, and durable shoes becoming popular in countries like Kenya, Nigeria, Uganda, and Somalia, wholesale purchasers look for efficient sellers who can supply in bulk. Indian footwear brands are accepting the challenge with the assistance of competitive prices, robust production capability, and fashion-driven designs that can meet diverse sets of buyers in Africa.

If you're a footwear trader or wholesale buyer in Africa, this guide will help you discover five top Indian footwear brands that can grow your business, boost your profits, and supply you with products your customers will love.



Why Indian Shoe Brands Are Gaining Popularity in Africa

Before we proceed to the brands, let us understand why India is a country of choice for bulk footwear providers in Africa:

  • Low-cost manufacturing: India's manufacturing capacity and abundance of raw materials guarantee that costs are kept low.
  • Quality and durability: Indian shoes are made to endure tough climates and heavy daily usage—ideal for African markets.
  • Design variety: From school shoes and formal footwear to casual sandals and trendy sneakers, Indian brands offer wide product ranges.
  • Export readiness: Many Indian companies are export-compliant and experienced in handling African markets.
  • Cultural synergy: African and Indian consumer tastes tend to harmonize, most notably in color and durable materials.

“India's footwear export industry grew 32.5% YoY in 2023, with African markets accounting for a significant chunk of new demand.”

— Council for Leather Exports, India

Now, here are the top five Indian shoe brands that you should search for in your retail or wholesale business.

1. Relaxo Footwears Ltd.

Relaxo is the largest and most reliable footwear company in India. Their labels, Sparx, Flite, and Bahamas, are already gaining momentum in African nations because of their low price and endurance.

Why Choose Relaxo?

  • Product Range: Sandals, slippers, school shoes, sports shoes, and casuals.
  • Monthly Production: More than 1.25 million pairs per day.
  • Suitable: It's suitable for supermarkets, schoolwear suppliers, and general retailers.
  • Pricing: Very competitive for bulk orders.

Well-liked in Kenya, Uganda, Ghana, and Rwanda.

“Relaxo products are affordable and built for rugged use—perfect for local African markets.”

—Kenya Daily Nation Business Review

2. Liberty Shoes

Liberty Shoes has been operating in the market since 1954 and exports to more than 25 countries. With their persistent focus on comfort, quality, and innovation, Liberty Shoes is the favorite among bulk footwear brands suppliers in Africa.

What Makes Liberty Special?

  • Brands: Fortune, Gliders, Senorita, Leap7x.
  • Target Segments: Formal, casual, sports, and school shoes.
  • Export Strength: Highly developed logistics infrastructure with African alliance.
  • MOQ (Minimum Order Quantity): Medium to large business merchants have an elastic MOQ.

Popular in Nigeria, Tanzania, and South Africa.

Quote to Consider:

“Customers look for long-lasting value. Liberty's shoes check both boxes—quality and affordability.”

— Footwear Exporters Association of India

3. Picasso Footwear—Your Go-To Footwear Partner in Africa

Picasso Footwear is quickly becoming an African traders' and wholesalers' favorite. Having its base in India and committed to exporting throughout Africa, Picasso specializes in providing bulk footwear that is fashionable, budget-friendly, and African-market-specific. Picasso is the brand of Nexgen Footwears Pvt. Ltd.

Why Picasso Footwear Is Ideal for You

  • Export-Focused: Specifically structured for African traders in Kenya, Somalia, Ethiopia, and beyond.
  • Category Range: Slippers, sandals, school shoes, daily wear, and custom bulk orders.
  • Support: You get end-to-end export support, including documentation, logistics, and customer care.
  • B2B Ready: Deals with wholesale purchasers, traders, and supermarket distributors.

Top Features:

  • Bulk order customization available
  • Low-cost pricing levels
  • Direct exporter with short delivery times
  • Wholesale/trader distribution available

“We understand Africa's footwear needs because we design for your markets.”

— Picasso Footwear Team

If you need a trustworthy Indian footwear exporter that knows the African trade system, Picasso Footwear is a brand created just for you.



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